Barbie, a cult toy character, has been shaping children’s imaginations and play for years. However, beyond being just a toy, Barbie has become a phenomenon, merging with numerous Barbie movies. This article aims to examine Barbie movies and critique the neoliberal world they portray.

Neoliberalism is defined as an ideology that promotes free-market economics, globalization, and privatization. Barbie movies often contribute to this ideology by highlighting the hero’s individual success and glorifying consumer culture. For instance, many Barbie movies narrate how the protagonist achieves wealth, success, and happiness through personal beauty, talent, and effort. This can convey a message that aligns with neoliberal thinking, possibly overlooking economic inequalities in the real world.

Moreover, Barbie movies encourage consumer culture. Scenes frequently depict Barbie wearing different costumes and showcasing a luxurious lifestyle. This can teach children the importance of continuous consumption and the pursuit of material gain, which are fundamental principles of neoliberalism.

However, Barbie movies are not merely propaganda tools that glorify the neoliberal world. They also have the potential to teach children the values of freedom, friendship, and solidarity. Barbie’s relationships with her friends and family in the movies can convey a message that transcends individualism.

In conclusion, Barbie movies address a complex issue. Alongside the critique of the neoliberal world, they contain messages that glorify individual achievement and consumption. However, these movies also hold the potential to impart valuable life lessons to children. What matters is how these films are presented and how their messages are interpreted by the audience.